In the summer of 2020, the Valtènesi Consortium has conceived the "Rosa Valtenesi" project. A territorial event aimed at enlightening with rosé the Brescian Riviera of Lake Garda.

 

An initiative born with the intent of making up for the lack of the usual summer events in the wine field - due to the pandemic - and to enhance not only the pink wine of Valtènesi, but the whole territory, by stimulating the local economy. An operation more significant than ever considering the historical period we lived.

 

How was it accomplished? Through a pact among merchants, restaurateurs, hoteliers and producers of the denomination, who inside hotels, restaurants, bars, wine bars, trattorias, residences, campings and stores exhibited the wines offered by the companies, as well as promotional material created ad hoc.

 

How many have participated? 43 wineries of the Consortium have been involved in the project and more than 450 tourist activities of the territory have joined the initiative, which took place from August 3 to September 10, 2020.

 

The result?  The Brescian Riviera of Lake Garda illuminated with rosé. A breathtaking setting, worthy of the beauty of the area and photographed over and over again by enthusiastic tourists, who through numerous social shares - with the motto #TROVAROSAVALTENESI - were able to enjoy the Garda dolce vita in the sign of rosé.